Nebula Brands Receives Series B Investment Led by L Catterton Asia

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Beijing, December 6, 2021 / PRNewswire / – Nebula Brands, Of China A leading Amazon third-party aggregator announced today that it has successfully completed a B-Series round of funding with lead investments Asia Foundation of To Catterton, the world’s largest consumer-focused private investment firm. Investors who participated in the round agreed to jointly provide Nebula Brands with more than $ 50 million, subject to continued strong performance.

The investment will allow Nebula brands to take advantage of the steady growth of third-party Chinese Amazon suppliers, which are increasingly driving the market expansion. Between 2018 and 2021, the number of active third-party Chinese suppliers to Amazon and the gross commodity value (“GMV”) of the transactions they created grew faster than the wider market. porcelain Now accounts for more than a third of the total Amazon market, with some 600,000 third-party vendors jointly producing GMV transactions of $ 135 billion. The share of Chinese suppliers in the market is expected to rise further and account for 45% of third-party sales at Amazon in 2025.

Nebula Brands is uniquely prepared to take advantage of this growth, having assembled a strong team of more than 50 professionals in the field porcelain With deep knowledge of the market and extensive experience in the field of sources, underwriting and operation. This team brings experience from well-known e-commerce, technology and finance companies and has developed a due diligence framework that enables data analysis that streamlines its acquisition process. Since its inception in May 2021, the company has built a solid purchasing pipeline, focusing on the top-rated suppliers in 10 key categories, including home products, personal care, fitness, beauty and pet supplies.

Co-founder of Nebula Brands William Wang Noted, “The Chinese third-party supplier market is experiencing rapid growth, with the ability to expand rapidly and deliver high-quality products efficiently to Amazon customers around the world. Hundreds of suppliers are ready to evolve into leading international brands, and we can help them reach new heights. And strengthening their activity has already proven to be most effective in certain markets in the West and is expected to take off in porcelain, Where Nebula Brands leads the charger. We are excited about the collaboration with To Catterton, which brings deep consumer and operational expertise and a fantastic record of value creation for portfolio companies. “

To Catterton Asia managing partner Scott Chen added, “With the support of founders with a vision and a remarkably talented team, Nebula Brands has developed an efficient acquisition process and a promising pipeline in an incredibly short period of time. There are significant opportunities for the company to leverage our operating capabilities. Functional expertise “A global presence because we have extensive experience in its key categories. We look forward to working with the team to further drive Nebula Brands’ growth and leadership in the market.”

To Caterton has significant experience in investing in many fast-growing and digitally disruptive brands around the world. Current and past investments in space include Vroom, Peloton, ClassPass, Freetrade, Eco, Public Goods, Butternut Box, Sociolla and Zenyum.

On the nebula brands

Nebula Brands is a technology-driven company with a unique combination of mergers and acquisitions, online retail, e-commerce, branding and knowledge in a local supply chain that can take Amazon brands to the next stage of growth. As Amazon’s leading brand acquisition group porcelain, Nebula Brands has expanded the global presence of local products through the “Purchase Capital + Brand Operation” model. The company aims to help more Chinese consumer brands shine on the Amazon platform.

about To Catherine

With about $ 30 billion Of equity across its funding strategies and 17 offices around the world, To Catterton is the world’s largest consumer-focused private equity firm. To Catterton’s team of nearly 200 investment and operations professionals collaborates with management teams around the world to implement strategic plans to foster growth, while leveraging deep category insights, operational excellence and an extensive network of partnerships. Since 1989, the firm has made over 250 investments in leading consumer brands. Learn more about To Catterton, please visit


Nebula brands

William Wang
[email protected]
+86 186 6933 8926

To Catherine

Julie Hamilton (us)
Director General of the Ministry of Communications
[email protected]
+1 203 742 5185

Bob Ong / Bonnie Gun (Asia)
[email protected] / [email protected]
+65 6672 7619 / +86 10 8555 1807

SOURCE L Catterton




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