Some teams have difficulty seeing eye to eye while working on projects or product launches. The disconnect between marketing and the developer team is one that has popped up again and again. This friction often refers to different work styles and priorities dramatically and can lead to project delays and costly mistakes.
Fortunately, there are many ways that developers and marketers can come together. Here are some key overlaps to consider when breaking down barriers between these groups.
Understanding technical challenges
Marketers are people of “ideas” and tend to focus on quality communication that creates an emotional response with leads and customers. However, as the world continues its transition to digital marketing dominance, emotions and psychology are no longer the main factors influencing communication; A lot happens behind the scenes.
Development teams can work with marketers to understand the technical challenges they face when communicating with an audience. A great example is moving towards privacy control in the digital ecosystem. Marketers can no longer add people to their lists without someone signing up, and disobedience can cause emails to go spam or block completely. Innovative developers put together authentication software and Email Verification Guide To ensure continued audience involvement while reducing costs and errors.
While many marketers and developers still work in silos, the world of digital marketing creates an overlap that cannot be ignored.
Creating custom solutions
It is rare to find a perfect solution for marketing and sales needs. For example, many gyms find success in using scheduling software with a PoS component, but it lacks data and reporting capabilities. On the other hand, your business may find a simple e-commerce platform for integrating WordPress that does not display traffic metrics and proper travel metrics to the customer.
These gaps and problems create an opportunity for marketers and development teams to unite and create a solution. What may seem impossible to a marketing team can be a simple integration for the developer team.
Improving data-driven decision making
Big data has become a buzzword in recent years; This is an opportunity that businesses can not afford to ignore. However, gathering big data and turning it into valuable information is a significant task.
Development and marketing teams can band together to capture and analyze Big Data to highlight new market expansion opportunities, ignored demographic data, and basic influences on customer behavior to ultimately improve the customer experience.
Tips for improving communication between teams
Bridging the gap between marketing and dev-ops requires a drip effect from above. Leadership should take the initiative to create better communication and remove barriers in the work environment.
Take a collaborative approach
Instead of seeing the other class as something separate, consider a collaborative approach. Make sure everyone has time to connect in settings that are not related to projects and deadlines to build intimacy. It is also helpful to create job shading opportunities so that each group can see what the other group is doing during the day.
The goal is to understand why things are done as they are. Friction points due to misunderstandings often cause conflict and disrespect between teams with different priorities.
Listen to understand
As human beings, we are conditioned to listen with the intention of responding. However, in order to successfully collaborate with different people and teams, we must learn to listen with the intention of understanding.
Take an emotionally intelligent approach by Gives your full attention And asks questions for clarification. Put your learning in the context of the bigger picture, and remove your priorities and ego from the analysis. Remember these strategies whether you are having an in-depth conversation about a big project or a quick update on an extraordinary task.
Manage expectations and timelines
Another aspect of clear communication between cross-functional teams is managing expectations and setting clear schedules. If your team commits to a timeline, make sure it is realistic. If not, explain what barriers are preventing you from achieving your goal. It is also important to have clear communication about me Comprehensive project schedules So that everyone understands the bigger picture of their personal delays and challenges.
Marketers and developers may speak two different languages, but there are many opportunities to collaborate and communicate successfully.