L Catterton Asia Makes Strategic Investment in Ci FLAVORS

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Tokyo, December 20, 2021 / PRNewswire / – To Catterton, the world’s largest consumer-focused private investment firm, announced today Asia The fund has made a strategic investment in Ci FLAVORS (or “the Company”), which owns Cosme Company, a leading multi-branded beauty and personal care company in Japan Focused on hair care and skin care. The company will partner with Ci FLAVORS’s management team to strengthen the company’s growth through strategic initiatives such as improving brand development and accelerating international expansion.

Ci FLAVORS boasts a strong portfolio of products, especially in the middle segment of the Japanese hair care market, which has grown faster than other sectors. These products are widely sold throughout the country, mainly in pharmacies, the sales channel that controls the segment.

Based on its success, Ci FLAVORS continues to expand its portfolio of 37 brands and deepen its presence in pharmacies. Its products, which enjoy the best customer reviews and repurchase rates of its kind, are constantly refreshed to resonate with consumers. Together with the strategic introduction of new brands and the extensive social media followers, the company’s attractive product pipeline enables it to penetrate even further into major channels. In addition, Ci FLAVORS has gone abroad to 25 markets around the world, focusing on porcelain, Where he is experiencing constant growth.

Ci FLAVORS President Yosaku Horiochi He said, “We are excited for the next stage of our growth and believe To Catherine is the right partner for the journey ahead. As experts in consumer investments, the firm brings an in-depth understanding of the global beauty and personal care market. “It has a proven track record of creating value and we look forward to leveraging the industry’s unique expertise and extensive network of contacts as we further enhance our portfolio, increase our international footprint and enrich our customer experiences.”

To Ceraton has significant experience in global investment in beauty and personal care. Current and past investments in space include ETVOS, ELEMIS, bliss, Intercos, Marubi, Cover FX, Function of Beauty, TULA, Sociolla and MERIT.

Ci FLAVORS has built a strong business and achieved a leading position in the field Japan And makes break-ins overseas, ”he said To Catterton Asia Partner Taka Shimizu. “The middle sector of the country’s hair care market has strong foundations and is expected to continue to expand, driven by consumers looking for more and more innovative products in the space. Led by an experienced senior management team, the company is ready to capture growth opportunities, and we are excited about its prospects.”

To Director of Caterton Asia Ray Yamaguchi Added, “We look forward to partnering with Ci FLAVORS and sharing our category insights and operations skills with the company as it continues to strengthen its performance across sales channels and geographic markets. This investment strengthens Ci FLAVORS’s position as it expands its product portfolio, and increases Its global expansion and to develop with consideration more brands that consumers love. “

As part of the partnership between To Catterton and Ci FLAVORS, President of LVMH Moët Hennessy Louis Vuitton Japan KK Norbert Lurt Will assist the Company as a Senior Advisor upon completion of the transaction.


Ci FLAVORS is the holding company of Cosme Company, a leading company in multi-brand hair care and grooming based in Tokyo, Japan. Since its inception by president Yosaku Horiochi In 2011, Cosme Company continually created and developed unique brands based on its core value of “understanding customer requirements better than anyone else”. Its major brands include “& honey” from its subsidiary ViCREA, Ltd., an organic skincare brand that boasts nutrients and salts such as honey and argan oil, and “8 THE THALASSO” from its subsidiary Stella Seed Co., Ltd. Hair care brand with the idea of ​​treating hair like skin, thorough moisture and scalp.

about To Catherine

With more than $ 30 billion Of equity across its funding strategies and 17 offices around the world, To Catterton is the world’s largest consumer-focused private equity firm. Leverage deep categories, operational excellence and a broad strategic network of relationships, To Catterton’s team of nearly 200 investment and operations professionals supports management teams around the world in building strong and leading brands in the category. Since 1989, the firm has made over 250 investments in consumer businesses. Learn more about To Catterton, please visit


To Catherine

Julie Hamilton (us)
Director General of the Ministry of Communications
[email protected]
+1 203 742 5185

Bob Ong (Asia)
Vice President, Foreign Relations
[email protected]
+65 6672 7619

SOURCE L Catterton




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