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Alphabet, Microsoft Invest in Their Cloud Customers

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One way to attract customers is to invest in them.

That’s what Alphabet’s GOOGL and Microsoft MSFT are doing to boost business for their cloud services, as they seek to catch up with market leader Amazon AMZN, the Wall Street Journal reports.

Google has put $ 1 billion into financial-exchange company CME CME, $ 450 million in home security company ADT ADT, and undisclosed amounts in Spanish-language TV network Univision Communications and the health-technology startup Tempus Labs, The Journal reports.

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