A landing page is the webpage where people end up after they click on an ad. The URL of the landing page is usually the same as the final URL of the ad. Landing pages are a part of inbound marketing and they can be used to sell a product, lead generation, or even content.
Your landing page is a critical link in the conversion process. Learn how to construct compelling copy and create a layout that will make your visitors want to convert, in this article
What is a landing page?
A landing page is a web page that allows you to collect leads from potential customers. The goal of a landing page is to convert p into leads, and the best way to do this is to offer something of value in exchange for the visitor’s contact information.
To create a successful landing page, there are certain elements that must be included:
– A headline that clearly states what you are offering
– A subheading that elaborates on your offer
– An image or video that visually represents your offer
– A form for visitors to fill out to claim your offer
– A call-to-action (CTA) that tells visitors what they need to do next
If you include these elements on your landing page, you will be well on your way to generating leads and growing your business.
What should a landing page do?
An effective landing page should be designed with a single focused goal in mind. The page should be easy to understand and use, with a clear call to action that is relevant to the visitor. The layout and design should be simple and uncluttered, and the content should be concise and to the point.
Attributes of a Landing Page
There are a number of attributes that describe a good landing page. A good landing page is clear and concise, with a strong headline and a call to action that is easy to spot. The page should be designed for the user’s needs, with relevant information presented in an easily digestible format. The page should also load quickly and be free of errors.
A good landing page will also be optimized for search engines, so that it appears high in the search results for relevant keywords. The page should also be designed for conversion, with a clear call to action and a form that is easy to complete.
What must be on the landing page?
A good landing page must be clear, concise, and to the point. It should have a strong headline that grabs the reader’s attention and tells them what the page is about. The page should also have a strong call to action (CTA) that tells the reader what they need to do next. The layout of the page should be easy to follow and all of the important information should be above the fold.
What does the landing page include?
A good landing page includes a headline that accurately reflects the offer, a clear and concise description of the offer, images or videos that help explain the offer, and a form that visitors can use to sign up for the offer. The page should also be free of distractions, such as navigation links or sidebars.
How to create a landing page
When creating a landing page, there are a few key attributes to keep in mind that will help make your page successful. First, the headline should be clear and concise, letting visitors know exactly what they can expect on your page. Next, make sure your call-to-action is prominently displayed and easy to understand. You want visitors to be able to take the next step towards becoming a customer with ease. Finally, include relevant imagery and videos that help support your overall message. By following these tips, you can create a landing page that is effective and drives conversions.
How to measure the success of your landing page
The success of your landing page can be measured in a number of ways, including conversion rate, bounce rate, and time on page.
Conversion rate is the percentage of visitors to your landing page who take the desired action. If your goal is to get people to sign up for your newsletter, then your conversion rate would be the percentage of visitors who sign up.
Bounce rate is the percentage of visitors who leave your site after viewing only one page. A high bounce rate may indicate that your landing page is not relevant to what people are looking for or that it is not visually appealing.
Time on page is the average amount of time people spend on your landing page. A high time on page indicates that people are engaged with your content.
Attributes of a Landing Page
A good landing page should be designed with a clear and concise message that is easy for visitors to understand. The page should also be free of distractions, such as sidebars or navigation menus, so that visitors can focus on the call to action. Additionally, a good landing page will have a strong and effective call to action that encourages visitors to take the desired action, such as subscribing to a newsletter or making a purchase.
The Anatomy of a Landing Page
When you design a landing page, there are certain elements that must be included in order to make it effective. Here is a breakdown of the most important components of a landing page:
1. A headline that clearly states what you are offering and why it is valuable.
2. A subheading that elaborates on the benefits of your offer.
3. An eye-catching image or video that further illustrates what you are offering.
4. A form for visitors to fill out to get more information or sign up for your offer.
5. A call-to-action button that encourages visitors to take the next step.
6. Social proof in the form of testimonials or customer reviews to build trust with your audience.
7. A clear and concise explanation of what will happen after someone takes action on your page.
8. Your contact information so visitors can get in touch with you if they have any questions.
Examples of landing pages that do well
Some great examples of well-designed landing pages include the following:
1. Slack’s home page: https://slack.com/intl/en-ca/
Slack’s home page is a great example of a well-designed landing page because it is clean, simple, and to the point. The visitor’s attention is immediately drawn to the hero image and the CTA button, and there is very little else on the page to distract them.
2. Dropbox’s home page: https://www.dropbox.com/business
Dropbox’s home page is another great example of a well-designed landing page. Like Slack, it is clean and simple, with a focus on the CTA button. The hero image is also very effective in conveying what Dropbox does (ie providing storage space for files in the cloud).
3. Airbnb’s listing pages: https://www.airbnb.com/s/homes?refinement_paths%5B%5D=%2Fhomes&query=homes&place_id=ChIJkbeSa_BfYgRMr9FW8ekhT58&source=mc_search_bar&search_type=filter&click_referer=t%3ASEE_ALL%7Csid%3Aaebc05d0-b4d8-487e-a4f -4bae8f0e9a31%7Cst%3ALANDING_PAGE&screen_size=large&play_from=auto&irgwc=1&experiment_id=%2Bbuild+trust+with+reviews%2C+verify+your+identity%2C+add+more+listings
Airbnb’s listing pages are a great example of landing pages that are designed to convert visitors into customers. The pages are very visual, with high-quality photos of the properties and clear information about what is included. The CTA buttons are also prominently displayed, making it easy for visitors to book a stay.
To sum it up, a good landing page must be visually appealing, have a clear call-to-action, and be relevant to the user’s search query. It should also provide enough information to reassure the user that they are in the right place, without being overwhelming. A well-designed landing page can be the difference between a user bouncing from your site or converting into a customer.